labperfum
A flagship store proposal for LabPerfum. The brand’s identity has a strong connection to Alchemy. The store is taking this a step further throught the concept “A Desert Mirage”.
Product display experimentation.
Final product display.
Etymology of perfume:
per fume = through smoke (in old latin)
Definition of “Mirage”:
an optical illusion caused by atmospheric conditions, especially the appearance of a sheet of water in a desert or on a hot road caused by the refraction of light from the sky by heated air.
Reused materials like beer bottles and concrete from demolisions were used, with emphasis on few quality materials and a simple construction to create a powerful atmosphere.
